Small business, I’m talking businesses with less than 20 employees, account for almost 98% of all businesses in Australia. So, when times are tough lets show-up for our mates in business and support your local! In this series, we’re chatting to ‘local’, purpose-driven businesses owners, highlighting who they are, what they do, why they chose to go into business, and why you should get behind them. Introducing Melbourne’s Simone Lovett Design and Illustration. I chat with owner Simone Lovett.
Flossi: Hi Simone, you’re the owner of Simone Lovett Design and Illustration, tell me about your business and what you do?
SL: I’m a Melbourne based graphic designer, selling my unique art prints online. The designs are colourful abstract compositions.
What’s your business story so far?
SL: I’m a collector of unique shapes and bright colours.
A connection with nature has always been an important part of my life. Collecting organic shapes in my sketchbook and curating them into my own personal compositions. This practice is about celebrating simple things.
My works are an ongoing collection of illustrations; mindful and therapeutic, a personal form of meditation. A reminder to pause and connect with what is right in front of us.
I’ve a passion for colour and shape, boldly expressed through my contemporary designs. All my designs begin their life in my sketchbook, giving every shape an organic quality. I love the imperfections of hand drawn lines. Each sketch is transformed into vector art and printed as a high quality digital print.
What’s your business philosophy?
SL: Enjoy what you do daily. Its ok to go slow, to pause and connect with what is right in front of you. Love what you do and do what you love, your life and your work will be richer for it.
What set’s you apart from your competitors – why should people visit your business and what can they expect?
SL: I have a love for the visual world that surrounds me, seeing great colour and shape in the everyday. I am driven to create what inspires me in the moment.
My works are cheerful and bright, bringing joy to viewers. My designs bring something different and unexpected into a space. Each art print can be scaled to any size and custom coloured to suit any space or existing decor.
Where to find Simone Lovett Design and Illustration:
SL: I’ve got an online business run through Etsy and Instagram, so I’m open 24/7.
Link to Etsy story here.